Delving deeper into the idea of creating my own toy figure series I began to explore what was on the market and look into different toy lines that I personally enjoy and could take inspiration from.
Funko
Funko more recently is most well known for there POP figure series which are small 4-5 inch figures (with larger limited edition sizes also available) depicting different characters from popular movies, games, tv shows and even famous celebrities. POP figures are most distinguishable from there large black eyes and large square heads that all the toys sport no matter the series. These are definitely my favourite toy line to date as I love how they all follow a very similar design pattern and all have the large black eyes in common, I would like to create a common feature for all my toys to have like this figure series to really set them apart from what’s on the market today.
Kidrobot
Dunny Series-
This is another one of my favourite designer toy companies, this was the company that got me interested in designer and collector toys. Their main series I enjoy the most is the Dunny line. What I like about this toy series is that every figure follows the same initial shape of a rabbit/bear-like creature but the design on top is different for each one. Each series normally follows a certain theme which I would like for my own toy series too.
Most Kidrobot figure series are blind box toys this is when each toy is in a sealed box and it is a gamble which one you will receive in that series, each toy has a rarity rating meaning some toys can be worth a lot of money once revealed which one is inside the box. This is also another idea I would like to explore doing with my toy series.
BFF- Best Friends Forever
Another toy line brought out by Kidrobot was the BFF (Best Friends Forever) series. What attracts me to this series is the cute chunky shapes they use for the figures and also the bright colour and cute simplistic facial expressions. This toy series screams CUTE! but what makes it even more intriguing is the sinister side of the series in that in each box it contains 2 sets of figures both of which are not good together like cheese and a grater or a brain and a needle and a balloon, hence the ironic name for the series Best Friends Forever. I absolutely love the cute yet sinful style to this toy line and I think its incredibly interesting to take something sinister and spin it onto its head and make something completely opposite out of it. I want to use this idea in my own toy line as it not only adds interest and sets apart from a typical toy line, It also adds a slight level of controversy which would attract people to my product and overall make the idea more fun for myself to create.